Digital Apps
Role: Brand Manager (US)
Creating an iPad app that allows users to enter sweepstakes, explore the brand’s products, and capture photos using a custom-built photo booth app.
Apps were used at Coachella and Lollapalooza.
Responsibilities:
- Concept development and pitching to the leadership team
- Working with an agency to create two iOS apps (Innocean USA)
- Art directing video and photoshoot