Adicolor 360 Campaign

Role: Brand Manager

360 ATL/BTL campaign launching Adidas Adicolor with Champs Sports.
– TVC
– Digital
– OOH

Extra proud of the 2Chainz 8-bit video game that we created – we earned over 20mil impressions of free media coverage.

Responsibilities:

• Strategy development – creative and media buying
• Briefing and collaborating with a local agency (Kamp Grizzly) to create the content and digital experience
• Concept development with agency
• Managing agency across all creative executions
• Art direction during shoot and asset gathering