Client: adidas
Link: Visit adidas
Date: 1 April 2012
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Adicolor 360 Campaign

Role: Brand Manager

360 ATL/BTL campaign launching Adidas Adicolor with Champs Sports.
– TVC
– Digital
– OOH

Extra proud of the 2Chainz 8-bit video game that we created – we earned over 20mil impressions of free media coverage.

Responsibilities:

  • Strategy development – creative and media buying
  • Briefing and collaborating with a local agency (Kamp Grizzly) to create the content and digital experience
  • Concept development with agency
  • Managing agency across all creative executions
  • Art direction during shoot and asset gathering

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