Social Media Campaign with Kendrick Lamar

Role: Brand Manager

Producing short-form content for Adidas Originals featuring Kendrick Lamar.
– Photography (Roundhouse Agency)
– Social Media Video (Roundhouse Agency)

We featured a young and up-and-coming artist who was at the time able to walk the streets of NYC with very little public attention – Kendrick Lamar is now one of the biggest musicians in the world.

Responsibilities:

• Working with agency and event manager to create video content to promote the launch of Adidas Boots
• Social media and PR strategy
• Creating mini web videos for PR