Branding

Role: Creative Director

Renaming, branding, and marketing the Direct Marketing Association’s annual conference. Old name: Direct Marketing Conference. New name: &Then by DMA
– Branding
– Digital campaign
– OOH

Responsibilities:

• Naming
• Brand identity design
• Leading a team of designers and a copywriter to craft a comprehensive launch campaign
• Creative direction: brand identity and launch campaign
• Content development and production – photography and video assets for BTL campaign