Client: The Direct Marketing Association (DMA)
Link: Visit DMA
Date: 1 Jan 2016
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Branding

Role: Creative Director

Renaming, branding, and marketing the Direct Marketing Association’s annual conference. Old name: Direct Marketing Conference. New name: &Then by DMA
– Branding
– Digital campaign
– OOH

Responsibilities:

  • Naming
  • Brand identity design
  • Leading a team of designers and a copywriter to craft a comprehensive launch campaign
  • Creative direction: brand identity and launch campaign
  • Content development and production – photography and video assets for BTL campaign

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