Rebrand Launch

Role: Associate Creative Director

Launching the redesigned brand of one of the oldest news outlets in the world. Rebrand design by Wolff Olins.
– ATL/BTL
– Digital

Responsibilities:

• Using rebrand direction created by Wolff Olins to create design assets and marketing campaigns with a team of designers and copywriters
• Working with my Creative Director to launch the rebranding campaign
• Working across cross-functional teams to capture new assets (photography, video, etc…)