Client: adidas Originals
Link: Visit adidas
Date: 1 Jan 2011
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Iconics 360 Campaign

Role: Brand Manager

360 ATL/BTL campaign launching Adidas classic footwear lineup.
– TVC (Kamp Grizzly)
– Digital
– OOH
Featuring Snoop, Big Sean, Niki Minaj, Dwight Howard, and many more.

Responsibilities:

  • Strategy development – creative and media buying
  • Creative direction for the digital campaign
  • Concept development
  • Managing two agencies for creative execution (Kamp Grizzly & Roundhouse)
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