TVC & Digital

Role: Associate Creative Director & Producer

Digital campaign for Ethiopia’s Prime Minister’s office.
– TVC
– Print
– Digital (Blen Corp)

Ethiopia’s Prime Minister, Dr. Abiy received the Nobel Peace Prize a month after this campaign launched.

Responsibilities:

• Concept Development for TVC and Digital
• Creative direction for TVC and digital
• Working with copywriter and TVC production team to produce four spots in 3 weeks
• Working with developers at Blen Corp to launch medemer.et, the website which is optimized for Ethiopia’s internet connectivity issues