ATL/BTL Campaign

Role: Associate Creative Director

Launching a brand campaign for USA Today.
– TVC (Our Man in Havana)
– Print
– Digital
– OOH

The lead TVC featuring actor Josh Gad.

Responsibilities:

• Strategy development – creative and media buying
• Concept development and execution in collaboration with our agency (Our Man in Havana)
• Creating 360 campaign from assets produced by the agency